Welcome to VELUXE
South Africa’s premier streetwear brand where urban culture meets luxury. Born in the vibrant streets of Johannesburg, VELUXE is more than just a clothing label—it's a lifestyle. Our brand embodies the spirit of the city: dynamic, bold, and unapologetically authentic.
At VELUXE, we believe in the power of self-expression through fashion. Our designs are a fusion of contemporary style and classic streetwear elements, crafted with the finest materials to ensure both comfort and durability. From graphic tees and hoodies to unique accessories, every piece we create is a testament to our commitment to quality and innovation.
Our mission is to inspire individuality and confidence in every wearer. We draw inspiration from the diverse cultures and vibrant communities around us, infusing each collection with a sense of identity and purpose. VELUXE is not just about looking good; it’s about feeling empowered and making a statement.
Join us on our journey as we continue to redefine streetwear in South Africa and beyond. Step into the world of VELUXE, where luxury meets the streets.